Knowing India is knowing the customers
Our knowledgeable team has years of experience in both online and offline marketing. Along with marketing, you should think about distribution via online and offline channels. Because offline distribution continues to play an important role in India, our team can also assist you in selling your items through distributors, convenience stores, department stores, and any other sort of modern trade.
Before you begin selling your goods, you must decide which business model you will use. We’re here to give you some ideas regarding business models and E-Commerce platforms designed to meet business needs, as seen below.
Business to Consumer (B2C)
When a company offers a product or service to a single customer. Customers can visit their websites to view products, photos, and reviews. Then customers place their order, and the company ships the products to them directly. Popular examples include Amazon, Flipkart, and Myntra.
Business to Business (B2B)
When one company sells a product or service to another. There is no involvement of the final consumer. As a result, internet transactions only involve manufacturers, wholesalers, merchants, and so on. Sample of B2B website in India such as IndiaMart, TradeIndia, Udan, etc.
Customer to Consumer (C2C)
When one customer sells a product or service to another. It enables people to sell their personal items and assets directly to a buyer. Cars, bikes, electronics, and other items are commonly traded. This model is followed by OLX, Quikr, and others.
Consumer to Business (C2B)
When an individual sells their own goods or services to a company or organisation. Consider an IT freelancer who demonstrations and sells software to a firm. This is a C2B transaction. C2B website such as Fiverr, upwork, etc.
Marketing Services ONLINE OFFLINE DISTRIBUTION
Knowing India is knowing the customers
- Social Media Marketing
Social media marketing is a low-cost strategy to raise brand exposure by knowing and engaging with the correct target group and improving sales. We assist you in achieving your company objectives using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
In today’s industry, social media is the buzzword for all firms. Every brand should use it to reach a larger customer base and boost brand awareness, among other things. We work hard to maintain an approachable brand image while marketing your products/services. This demonstrates your capacity to stay current with trends and helps you create tight relationships with the audience, making you socially sound!
Social Media Audit and Strategy
We evaluate the current performances of all your social media pages to develop strategies for improvement.
Multi-Channel Integration
Reach your full potential with our effective multi-channel integration strategies to efficiently connect with your audience.
Social Listening and Monitoring
We keep a watchful eye over social conversations and consumer behavior toward your brand so that you can discover more opportunities.
Content Creation and Promotion
Digital Markitors helps you create a buzz across the social media platforms with our crisp, relevant, and interactive content.
Social Media Advertising
Drive instant traffic, impact your brand’s outreach, grab more leads to improve your ROI with our steady social media campaigns.
Tracking and Reporting
We regularly track social media metrics, measure performance, and analyse the campaigns to provide you with complete reports.
E-Commerce Platform marketing services (Amazon, Flipkart, etc)
Looking to promote your product in India’s Ecommerce Platform such as Amazon, Flipkart, Nykaa, etc ? We will assist you in implementing methods and strategies to increase the search position and conversions of your marketplace listings. Allow us to provide you with exact direction as you investigate Ecommerce platform’s advertising and selling prospects. When selling on such a crowded platform, it is eventually important to have a competitive advantage.
Strategy Planning
From the time of launching, to introducing offers and upgrades on your products, every step requires a strategy. Which our experts create for you.
Product Page Optimization
Including emotional pain points in the descriptions, to adding the right videos and images. Our team of experts performs overall optimization of your products.
Keywords Research
We find the right keywords to connect your product with the right people searching for it. This also improves the positioning of your listings on the web.
Campaign Management
We help you manage your Amazon and other e-commerce platform, Ad Products for getting the right sponsored spots in search results. Within an appropriate budget.
Continuous Optimization
We deliberately update your Amazon ads on a regular basis to keep it updated with the latest trends, keywords, bids and ad algorithms.
Reporting
We generate regular reports to keep you updated and informed about the progress of our strategy and the results from the products campaign.
YouTube Influencer
With over 2.1 billion users and different video formats, YouTube is on track to become the dominant video consumption platform by 2025, providing advertisers with greater options for integration.
Instagram Influencer
According to Statista, Instagram is India's most popular moderate for influencer marketing in 2021, with billions of individuals posting extremely engaging content to reach a wide audience on the platform.
Celebrity Marketing
Celebrities have always had a significant impact. Using a recognized face is one of the quickest and easiest ways for businesses to develop brand associations in the minds of consumers.
Region Influencer
More than half of internet users in India view social media information in their native language. Brands have begun to invest in regional Influencers in order to appeal to vernacular languages and widen their brand reach.
- Your Perfect Advertising Partner
We collaborated with an experienced India advertising company having present in Delhi, Mumbai, Pune, Punjab and Ahmedabad. We provides solutions in numerous offline advertising solutions, has worked with over thousands of brands from various industries, and has exhibited industry experience. We strive to keep one step ahead of the competition by embracing cutting-edge media technology early in the business and being pioneers.
Our Services
Media Strategy
Our team can more precisely and holistically assess campaign success and make educated decisions about how to optimise performance in the future with a comprehensive media planning strategy in place. We are well-versed with the organization's brand and target audience, as well as numerous media channels and emerging media trends.
Media Purchasing
Our goal is to find and purchase ad space on media channels relevant to your target audience at the best possible time. We assist our clients in negotiating reasonable costs and obtaining the most competitive ad spaces in order to draw as much attention as possible.
Innovative Design Concepts
Your media slot is valuable, and what you say is as important as where you say it. To achieve the campaign's goal, your content must be catchy, elegant, and deliver the right message. Excellent Publicity has the competence to provide our clients the best, whether it is in the selection of voices, colour combinations, structuring of the ad movie, ad jingle, or overall content. We also use technology to analyse and track the success of our creativity.
Ideation for Beginning Sales and Establishing a brand
Excellent exposure can arrange effective product launches with an internal event management team, allowing the product to gain momentum and exposure from the start. The event also offers the goods a "wow" factor and helps its market placement. This contributes to the overall brand's formation and should be addressed deliberately. We collaborate with clients to match its features with market demands, product positioning, launch timing, and so on.
Consultation on Branding
The foundation of our entire activity is brand consultation. We believe firmly in data and perform market research to analyse competition, industry trends, and market intent in order to produce critical proactive insights. Choosing the proper brand consultants is important, and this is when we comes into play. Our brand building activities are supported by extensive positioning studies, competitive analysis, and qualitative research specially for you.
Idea for Communication
The process of brainstorming not only enriches a notion or plan, but it also sheds light on the notion's nitty-gritty details and reveals its benefits and cons. We plan more of these discussions and sessions to better grasp ambiguous issues and strategies to provide the greatest ideas as a promotional vehicle. Our interactions result in marketing campaigns that can inspire, convince, mock, and incite customers to make a purchase decision.
We Provide Range of Media
- Distribution Channel
Finding Inspiration in Every Turn
India is a Big and Diversify Country 90% of market is still offline
“Expand your distribution offline and grow your business today,”
Agents/Dealer
There are total of 12 million of retail outlet in India. Agents or Dealers play significant role supplying and do a placement of your product in each and every corner in the country.
Modern Trade
There are around 22,000 modern commerce, super market, and department stores in India, and the number is expanding. Because of the population in India and the craze of Indian people yearning for branded products, quality products, and even imported products. India has a retail market worth 1.2 Trillion Dollars or about 40 million millon Thai baht. Modern trade and department stores in India together have sales of 520 billion dollars or about 1.7 million million Thai Baht per year.
Direct Marketing
According to India Direct Selling Association, India have 18,067 crore (78,000 million Thai Baht) and by 2025 will be around 64,500 crore (280,000 million Thai Baht) and this figure is growing every year. Direct marketing is another option for your quality and unique product to reach consumer, it’s one of good option to create you own distribution channel in India. If you are interested, we can help you.
Recommended Modern Trade
